About Us Thanks to the persuasion of my college and neighborhood girlfriends coupled with my passion for arts, crafts, apparel and jewelry led to the creation of 'just jay'. On my travels, apart from local sightseeing and food, I instinctively gravitate to picking up the creations of the local artisans, weavers and artists not just for myself but for my friends as well. 'just jay' adds another dimension in enabling me to share and curate personally handpicked affordable jewelry, fabrics, sarees and art with several others.